Rocket Auto Marketplace With Digital Retail
Confidential Information
Rocket Auto was created as a third-party marketplace to serve Rocket Mortgage clients, 30% of which our research suggested were in-market to purchase a new vehicle. The core focus of our site was search and vehicle details.
Homepage
Research and industry best practices had us focused on search here since most paid traffic landed here when we launched. We aimed to get clients to a relevant result and vehicle details page as soon as possible.
Search
Search results were geared towards transparency and easy filtering to narrow down focus as soon as possible.
Vehicle Details
Digital Retail
